Case Studies
Introduction
Affiliate marketing has become an essential part of the growth strategy for businesses of all sizes and industries. It allows companies to reach new audiences, drive traffic, and increase sales through partnerships with affiliates who promote their products and services.
However, managing an affiliate program can be challenging, especially for businesses that are new to the channel. That’s where Bloomclicks comes in. With our partnership management expertise and proprietary technology platform, Bloomclicks has helped businesses unlock every stage of their growth trajectory and unleash the full potential of world-class enterprise brands.
In this article, we will explore four case studies that demonstrate how Bloomclicks partnership management has helped businesses of all sizes and industries drive growth through affiliate marketing.
Unlocking Growth for a Fast-Growing
E-commerce Company
Background:
Bloomclicks partnered with a leading online retailer in the e-commerce industry that was looking to increase its global customer base and revenue through affiliate marketing. The retailer had a wide range of products and a large customer base but was looking to reach new audiences and drive growth through affiliate marketing.
Strategy:
Bloomclicks worked with the online retailer to identify key areas for growth and develop a comprehensive affiliate marketing strategy. This included identifying new affiliates who could drive traffic and sales, as well as optimizing the performance of existing affiliates.
Bloomclicks also provided the online retailer with access to their proprietary technology platform, which allowed for real-time tracking and reporting of affiliate performance. This enabled the retailer to identify which affiliates were driving the most traffic and sales and adjust their commission rates accordingly.
Results:
With Bloomclicks’ partnership management expertise, the online retailer was able to unlock the full potential of its affiliate program. They saw a significant increase in traffic and sales from their affiliates, with a 35% increase in revenue within the first year of partnering with Bloomclicks.
Bloomclicks’ technology platform also provided the online retailer with valuable insights into affiliate performance, which allowed them to optimize their commission rates and incentivize top-performing affiliates. This helped to further increase sales and revenue.
Unleashing the Full Potential of
a Global Brand
Background:
Bloomclicks partnered with a global brand in the hospitality industry that was looking to expand its presence in new markets. The brand had a strong reputation and a loyal customer base but was looking to reach new audiences through affiliate marketing.
Strategy:
Bloomclicks worked with the global brand to identify key markets and audiences that were a good fit for their products and services. They then leveraged their extensive network of affiliates to reach these audiences and drive traffic and sales.
Bloomclicks also provided the global brand with access to its technology platform, which allowed for real-time tracking and reporting of affiliate performance. This enabled the brand to identify which affiliates were driving the most traffic and sales and adjust their commission rates accordingly.
Results:
With Bloomclicks’ partnership management expertise, the global brand was able to unleash the full potential of its affiliate program. They saw a significant increase in traffic and sales from their affiliates, with a 28.5% increase in revenue within the first year of partnering with Bloomclicks.
Bloomclicks’ extensive network of affiliates allowed the global brand to reach new audiences in key markets, helping to drive growth and increase brand awareness. The technology platform also provided valuable insights into affiliate performance, which allowed the brand to optimize its commission rates and incentivize top-performing affiliates.
Insurance Industry:
Outstanding Year over Year Steady Growth of
Existing Affiliate Program
Background:
Bloomclicks partnered with a leading insurance company that was looking to increase its customer base and revenue through affiliate marketing. The company had a range of insurance products and was looking to reach new audiences and drive growth through affiliate marketing.
Strategy:
Bloomclicks worked closely with the insurance company to develop a comprehensive affiliate marketing strategy. This included identifying new affiliates who could drive traffic and sales, as well as optimizing the performance of existing affiliates.
Bloomclicks also provided the insurance company with access to its proprietary technology platform, which allowed for real-time tracking and reporting of affiliate performance. This enabled the company to identify which affiliates were driving the most traffic and sales and adjust their commission rates accordingly.
Results:
With Bloomclicks’ partnership management expertise, the insurance company was able to unlock the full potential of its affiliate program. They saw a significant increase in traffic and sales from their affiliates, with a 25% increase in revenue within the first year of partnering with Bloomclicks.
Bloomclicks’ technology platform also provided the insurance company with valuable insights into affiliate performance, which allowed them to optimize their commission rates and incentivize top-performing affiliates. This helped to further increase sales and revenue.
Finance Industry:
Credit Nerd Scaled Profitably, Hit All-time Revenue.
Background:
Bloomclicks partnered with a leading financial services company that was looking to increase its customer base and revenue through affiliate marketing. The company had a range of financial products and services and was looking to reach new audiences and drive growth through affiliate marketing.
Strategy:
Bloomclicks worked closely with the financial services company to develop a comprehensive affiliate marketing strategy. This included identifying new affiliates who could drive traffic and sales, as well as optimizing the performance of existing affiliates.
Bloomclicks also provided the financial services company with access to its proprietary technology platform, which allowed for real-time tracking and reporting of affiliate performance. This enabled the company to identify which affiliates were driving the most traffic and sales and adjust their commission rates accordingly.
Results:
With Bloomclicks’ partnership management expertise, the financial services company was able to unlock the full potential of its affiliate program. They saw a significant increase in traffic and sales from their affiliates, with a 30% increase in revenue within the first year of partnering with Bloomclicks.
Bloomclicks’ technology platform also provided the financial services company with valuable insights into affiliate performance, which allowed them to optimize their commission rates and incentivize top-performing affiliates.
Conclusion:
Bloomclicks’ partnership management expertise and proprietary technology platform have helped businesses of all sizes and industries unlock every stage of their growth trajectory and unleash the full potential of world-class enterprise brands. By working closely with clients to identify key areas for growth and leveraging their extensive network of affiliates, Bloomclicks has helped businesses drive traffic, increase sales, and expand their customer base through affiliate marketing.
Whether it’s a fast-growing e-commerce company looking to scale its affiliate program or a global brand in the hospitality industry looking to expand its presence in new markets, Bloomclicks’ partnership management expertise and technology platform can help businesses unlock the full potential of its affiliate programs and drive growth.
Our Client Success
At Bloomclicks one of our main goals is accelerating business growth through a new business model, we’ve figured out how to differentiate ourselves and deliver consistent results while gaining the trust and respect of our growing clients. In 2021 we generated $ 186 million in sales for our advertising partners, delivering superior results through direct response sales and branding campaigns.
Our clients continue to choose us for our broad outreach, state-of-the-art proprietary data analysis report and focus on brand safety. Our full-service structured solutions offer brands and agencies efficient and scalable performance advertising reach that maximizes ROI.
Let Bloomclicks work for you
Key Platform Stats:
- 2,000 Campaigns in 175+ countries
- 200K+ Mobile app installs
- 100M+ Plus global consumer database
- 4M+ Ad requests per month from
- 40,000+ websites and 5,000 apps
- 87M+ Impressions and 425 million clicks annually
well aware of that gap and the need for a new revenue channel for our advertisers that can drive sales through high performing audiences without disrupting users’ experience and can expose Ads fast and effectively through direct response and brand campaigns.
It’s what fuels our commitment to our mission to deliver experiences that people love through the application of Deep Learning, Artificial Intelligence (AI), and Machine Learning (ML) technology. This has played a huge part in helping customers achieve their goals through our platform.
Review our case studies to learn how we’ve generated unprecedented ROIs for top-tier brands like Root Insurance, Colehan, Buckle, Obama Care, and College Allstar.
Since 2018, Bloomclicks has partnered with College Allstar, One of the fastest career and college matching services in the United States to substantially build brand awareness, increase their online traction, and lead generation.
Execution
ExecutionTo achieve optimal results, Bloomclicks worked with their team to create optimized email/display creatives and refined a media strategy that utilized Bloomclicks premium lead generating publishers with a strong affinity background in United States markets to run cost-per-lead and revenue sharing offers.
Results
ResultsAs a result, Bloomclicks has delivered beyond expectation:
1,500 plus leads per month
Over 9000 conversions (Enrollment Annually)
3 million clicks
Root Insurance is a leading premium insurance company in the United States that relies upon technology to complement its pricing strategies. Root Inc. currently provides car insurance to drivers in 32 U.S. states, homeowners insurance in 19 states, and renters insurance in 7 states.
Root Insurance approached Bloomclicks Digital Advertising to enhance the online visibility of its platform. Specifically, Root was looking to build brand awareness in targeted markets to generate a large number of new premium buyers in more states.
Objective
To substantially build brand awareness, increase their online traction, and lead generation in more states within the United States.
To increase the number of leads generated in the operating states and get more States to work
To increase sales conversions generated from the leads
Execution
An extensive media plan was put together to establish ideal distribution channels best suited for the Root Insurance campaign.
Execution of the media plan included the sales team working extensively with publishers, agencies and media buyers to increase ad buys, landing pages, geo-target, demographic acceptance, email campaigns, re-targeting ads and social media presence.
One of the breakthrough moments came from using our platform analysis to filter out the low-quality leads and then optimize the identified quality leads target area.
Results
Within three (3) months, Bloomclicks successfully increased Root Insurance brand awareness by generating over 6200 leads at 87.5% sales conversion rate with new distribution channels in more states.
Buckle operates over 449 retail stores in 42 states and has grown to become one of America’s favourite denim destinations while staying true to its mission: to create the most enjoyable shopping experience possible for our guests. Bloomclicks approached Buckle.com on how to enhance the online visibility of its platform. We specifically want to help build brand awareness and acceptance in targeted markets to generate a large number of new buyers across the country.
Objective
- To build brand awareness of Buckle.com in more states
- To increase the number of orders placed by states buyers on Buckle.com
- To increase sales generated on Buckle.com
Execution
An extensive media plan was put together to establish ideal distribution channels best suited for the Buckle.com campaign.
Execution of the media plan included the Bloomclicks sales team working extensively with publishers, agencies and media buyers to increase ad buys, landing pages, contests, geo-target email campaigns, re-targeting ads and social media presence.
Results
Within six (6) months, Bloomclicks successfully increased Buckle.com brand awareness by engaging 108 new distribution channels across the United States.
Bloomclicks delivered 10 million clicks and an average of 1800 daily transactions to Buckle.com during that period.
In total, Bloomclicks generated over 310,000 e-commerce transactions for Buckle.com in its first year of working together.
Colehaan.com is a popular retail marketplace primarily made up of small and large business sellers targeted at consumers worldwide. Bloomclicks approached Colehaan.com to enhance the online visibility of its platform on performance-based partnerships. Specifically, Colehaan.com was looking to build brand awareness in targeted markets to generate a large number of new overseas buyers.
Objective
- To build brand awareness of Colehaan.com in overseas markets
- To increase the number of orders placed by overseas buyers on Colehaan.com
- To increase sales generated on Colehaan.com
Execution
An extensive media plan was put together to establish ideal distribution channels best suited for the Colehaan.com campaign.
Execution of the media plan included the Bloomclicks Digital Advertising sales team working extensively with publishers, agencies and media buyers to increase ad buys, landing pages, contests, geo-target email campaigns, re-targeting ads and social media presence.
Result
Within six (6) months, Bloomclicks Digital Advertising successfully increased Colehaan.com brand awareness by engaging 95 new distribution channels worldwide.
Bloomclicks delivered 12.8 million clicks and an average of 1250 daily transactions to Colehaan.com during that period.
In total, Bloomclicks generated over 197500 e-commerce transactions for Colehaan.com to date.