How Chatbot Could Boost Traffic and Sales

How Chatbot Could Boost Traffic and Sales

If you’re trying to find a way to bring your website into the twenty-first century, potentially increase your sales, and improve customer satisfaction, then you should consider getting a chatbot.

What is Chatbot?

A chatbot could be a very little AI assistant that lives right on your website, or that users will contact through social chat apps reminiscent of Facebook Messenger. the thought is that your chatbot is there to answer questions, offer advice, and even counsel recommendations – all while not you or your business having to boost a finger.

Users can speak to a conversation bot through a chat window as if it were a true person placed in a very decision center they’ll then raise queries about victimization natural language, and also the chatbot will respond.

Chatbots are typically thought about primarily for client service. the thought here is that a chatbot will facilitate folks with FAQs, or direct them to the page they need. A chatbot can recommend what to try to do if a product is damaged, and on a way to contact the company.

All this may improve client satisfaction, while not requiring you to pay massive amounts of money. as a result of whereas most firms would like to be ready to answer each question, that might need a large support team of staff, which could otherwise be outside of the budget of the many smaller companies. however, with an automatic chatbot, they’ll filter down the overwhelming majority of problems so that solely a couple of that can’t be answered from a flow chart got to be seen in person.

Chatbots for promoting

But wherever things get extremely interesting, is once you use chatbots for marketing.

How might this work

One example would be to do and increase conversion rates once a traveller lands on a website. Normally, you would possibly use some sales text, and think about users following the correct links and buttons on your page to seek out the merchandise listing for them. typically this may lead to confusion and frustration, and plenty of guests would depart before having a glance around.

Bounce rates are high across the internet.

But with a chatbot, this might be different. Imagine if the very moment somebody landed on your website, a chatbot asked them what they were trying for. once they answered, that chatbot could take them straight to the relevant page prepared for them to buy. No ransacking through the site, no complication.

What’s conjointly nice regarding this, is that even though a traveller doesn’t purchase anything, they’ll have shared their ‘intent’ just by telling the chatbot what they were trying for. this type of information is often massively helpful for marketers.

More kinds of Chatbot

Chatbots also can take several alternative forms. For example, it’s progressively common for chatbots to be used over Facebook messenger. many restaurants and alimentation joints currently permit customers to order their food just by electronic messaging the resident chatbot this way!

Moreover, Facebook chatbots will truly reach intent on potential customers and consumers to supply them with special deals!
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5 Mistakes to Avoid in Your Email Marketing Campaign

5 Mistakes to Avoid in Your Email Marketing Campaign

5 mistake to avoid in your email marketing campaign. These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd.

The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread.

Here are five mistakes to avoid making with your email marketing campaign.

Sending Your Emails from a donotreply@yourdomain.com

Sending your emails from a do not reply or no reply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low is you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.

Sending Image Only Based Emails

Only about 33 per cent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers will not be able to read your email, but instead be faced with a long, empty box. Plus, text-only emails have a 40 per cent higher click-through rate than those that contain only images.

If you do decide to use pictures, make sure that you repeat everything in simple text.

Not Linking to Your Website

The entire goal of email marketing is to get people to click through to your company website. Your email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.

Using a One-Size-Fits-All Approach

The most effective form of any marketing method is relevance. Your message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers. Only 11 per cent of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business.

Your segmentation can be basic or complex.

By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.

Ignoring Mobile

Fifty-four per cent of all emails are now opened on a mobile device, and 40 per cent of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.

Avoiding these five mistakes can ensure that your email marketing campaign is successful. Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition.