Why on Page SEO is Vital for Traffic

Why on Page SEO is Vital for Traffic

Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They forget that one of the most vital parts of SEO is the on-page factors.

These are not complex for you to do and are something that should be fundamental when you create a new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.

The title tag needs to tell people what your site is about in such a way to entice them into your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.

Next, are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are not massively important to the search engines, as most of them will analyze your site to see what it is really about.

These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche.

The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.

Your meta keywords and description should also be unique for each page within your site.

Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.

On top of this, you can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword.

Using your keyword well within the text of your page and including related keywords around it will also help your site rank.

You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.

By performing some simple on-page SEO optimization you can gain the advantage in the search engines. Remember that not all marketers do this, and this can put you ahead of your competition, which is vital for your profitable success.

Using SEO for Better Exposure

Using SEO for Better Exposure

Once you have decided to populate your website with great information through content marketing, you need to make sure people are able to find the information. The best way to do this is through Search Engine Optimization. Also known as SEO, this is a way to properly optimize your website for search engines which can bring more hits to your website via your content.

SEO is mainly accomplished using keywords throughout your articles and website. Keywords are specific words picked up by search engines when people are looking for a certain term and the more you use them, the more likely you will be placed near the top of search engine results. There are ways to see how effective your keywords are through specific tools available online.

The first of these is Google keyword analysis. You can run this program on any site you have. This tool will scan your website’s content and list all of the specific keywords contained on the site. It will appear with a rating showing how competitive the particular search is at the current time. This tool is designed to help you discover what keywords on your site are the most commonly searched to find the type of services you offer.

Another tool is called Wordtracker and it does a little more in-depth searching than the Google tool; however, it’s not free. This software works through inputting either your entire site or the individual keywords you want to use. It will then scour the net and deliver the most commonly used variations of your keywords so you know what words to add to your site to increase traffic.

Using keywords based on your website’s content is the key to having SEO be truly effective in bringing more people to you. Using keywords just because they are popular, but are not related to your content won’t bring you any traffic interested in your services or products. You can also add keywords in several ways, other than simply adding them to your content. One of the best uses of keywords is within the titles and subtitles of your pages, as well as the meta-tags of your site.

One trick is called keyword bubbles. They are a collection of your keywords, all of them, in one spot. These bubbles can be placed on every page of your content. This opens up the site to more potential search hits, which will list your site higher up on the search results pages. While bubble keywords are visually appealing and will help with your search engine rankings, the most effective way to use keywords is by including them in relevant content on your page. Bubbles of keywords that don’t relate to useful content won’t keep you in the higher search engine rankings for long.

It may take a little time and effort to get the keywords in place, but once you do, the traffic to your content will increase.