While many people may think that email marketing is dead, it still has one of the highest engagement rates of any marketing strategy. Plus, with an average return of $44.25 for every $1 spent, email marketing also has one of the highest returns on investment.
The key to taking advantage of this is to find a way to stand out from the crowd. One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns. Here are some of the best ways that you can improve the open rates for your email marketing campaigns.
Create an Engaging Subject Line
The first thing that consumers see in any email is the subject line. If you haven’t tested and optimized yours, then you are leaving money on the table. A/B testing isn’t just for your landing pages and websites; it is also an essential part of your email marketing. You want to aim for creating a casual and personal opening line.
Write Quality Content
If your customers come to expect your business to send engaging, entertaining, and informative emails, you’ll see a substantial increase in your open rates. However, if you send information that they can find elsewhere or send them nothing but promotional emails, your messages will end up in the trash bin. One of the best ways to keep your open rates high is by sending high-quality emails less frequently.
Send at the Right Time
In marketing, timing is everything. This is especially true when it comes to email marketing. You want to make sure that you are sending emails at the best times based on the audience, message, and intent. You can do some testing to find this out, or you can do your research on the industry to determine the typical results.
Avoid Spam Filters
The filters on email servers are becoming more and more sophisticated, and if your emails end up in subscribers’ spam folders, you’ll see your open rate plummet. If you want to stay out of spam folders, then you need to make sure you avoid sending emails that look like spam. Limit the number of links in your message and make sure it doesn’t read like a brochure.
These are some of the best ways to ensure your emails get opened. If you want to run an email marketing campaign that is successful, you need to increase your open rates.
5 mistake to avoid in your email marketing campaign. These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd.
The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread.
Here are five mistakes to avoid making with your email marketing campaign.
Sending Your Emails from a firstname.lastname@example.org
Sending your emails from a do not reply or no reply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low is you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.
Sending Image Only Based Emails
Only about 33 per cent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers will not be able to read your email, but instead be faced with a long, empty box. Plus, text-only emails have a 40 per cent higher click-through rate than those that contain only images.
If you do decide to use pictures, make sure that you repeat everything in simple text.
Not Linking to Your Website
The entire goal of email marketing is to get people to click through to your company website. Your email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.
Using a One-Size-Fits-All Approach
The most effective form of any marketing method is relevance. Your message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers. Only 11 per cent of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business.
Your segmentation can be basic or complex.
By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.
Fifty-four per cent of all emails are now opened on a mobile device, and 40 per cent of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.
Avoiding these five mistakes can ensure that your email marketing campaign is successful. Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition.