WHAT CAN MAKE YOU OR BREAK YOU IN EMAIL MARKETING
By now, you probably understand the importance of capturing your website visitor’s contact information using an opt-in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors.
For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again. Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.
When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an autoresponder service that will send out the emails over whatever period of time you choose.
That way everyone who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast.
You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time… if that’s what you want. You can even customize a broadcast so that only part of your list will receive it.
It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.
In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:
1. If you want as many of the people on your list to actually open and read your email as possible you have to make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email. Make an interesting headline.
2. An interesting headline will only take you so far though. It’s also important that your message is on point and short. For the most part, you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
3. Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc. You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand the call of action such as: buy now!
Broadcast email marketing is a great way to let everyone on your list know about something special all at the same time.