Having a way to consistently contact your customers is a big part of running a successful business online. The way this is usually done is through what’s known as a follow-up email autoresponder.
This is simply a tool that allows you to follow up with people who have shared their e-mail addresses with you. While there are many different autoresponder services available, they all have a few things in common.
1. A way to store contact information. This feature lies at the heart of any autoresponder. It’s the database of all of the information you gather on your site for the purpose of sending out e-mail messages to people.
A lot of businesses choose to only collect the person’s name and e-mail address, but there’s nothing stopping you from collecting their address phone number and other information that’s important to you.
The follow-up email autoresponder will then store all of this information for you so you can access it at any time. This is a necessary feature because it allows for the automation of sending messages by the autoresponder service.
2. Sending a series of preprogrammed messages. One of the greatest things about an autoresponder is that you only have to set up the messages once if that’s what you want to do. You compose the message, and then you tell the autoresponder at what intervals you want each message sent out.
For example, your first message would be sent out right away, your second and third message could be sent out the next day, you’re fourth through eighth messages can be sent out every three days, and so on.
It doesn’t matter when somebody subscribes to your e-mail lists, they will receive the first message based on when they sign up, and each additional message will arrive in their inbox at the interval you have chosen. It may sound a bit complicated but it really simplifies things once you get the hang of it.
3. Providing a web form. When autoresponders were first released as a method of gathering information from your visitors, it was fairly common for the website owner to have to create the signup the form completely from scratch; this has changed.
The follow-up email autoresponder will give you a way to create a form to place on your website to capture the information you want to get from your site’s visitors. You create the form on the autoresponder site, and then copy and paste the code and place it onto your site wherever you want it to be seen.
A follow-up email autoresponder is an essential tool for running a profitable business online. Without it, you’ll have to rely on people to keep coming back to your site to see whatever updates, or new offers you have available.
But within autoresponder, you are, in effect, visiting them as often as you like. This is a much smarter way of doing things; it will save you both time and money and help you to run more of your business on autopilot.