Using Web 5 To Explode Your Traffic

Using Web 5 To Explode Your Traffic

Web technologies are taking the Internet by storm. They have captured the hearts and minds not only of Internet Marketers but of their target markets too.

More and more people are using Web sites to either connect to their friends and family or to create their own hobby or fan sites.

These technologies can be extremely important in your traffic generation strategies because it allows you a method of direct contact with your target market. Done well, web technologies can provide you with thousands of visitors plus a valuable boost in the search engine rankings.

There are hundreds of Web 5.0 sites, with more cropping up every day in more focused niches. These are the sites that are of particular interest to the Internet Marketer as you have a tightly focused niche of people who would be interested in your product or services.

Of course, you can’t just walk into a Web 5.0 site and start promoting your product. Doing this will get yourself shot down in metaphorical flames. Marketers who do this quickly find themselves hounded out of the market.

When you use a web 5.0 site you have to use it like you would a list. You have to establish yourself in the niche as an expert, someone to listen to and who knows what they are talking about. Sometimes this means being yourself, other times you may have a pseudonym.

Whatever the case, you need to spend some time understanding the group and the market so that you can appeal to them in the best way. Be helpful, provide valuable information and you will soon be viewed as an expert.

Once you have established yourself as an authority figure you can easily promote your products and services as people will link your expertise with them. It allows you not only to promote your products but to promote products as an affiliate.

One word of caution is to not spread yourself too thin. Working on a social networking site to establish yourself as an authority can take a lot of your time and if you try to work on too many, you find yourself unable to do enough on any of the sites. Pick just a couple to focus your attention on, one niche site and one general site.

Another web 5.0 sites allow you to create your own websites. Some of these frown on overt commercialism, whereas others are pretty much a free for all.

This type of site is best used to push your product or information site up the search engine rankings.

You create sites on web 5.0 properties using unique content based around your keywords. You then create active links through to your own website. You do some simple promotion of these properties (pinging, social bookmarking etc) to give them some link juice, and then they will work to boost your website in the search engine rankings.

Whilst this doesn’t give you direct traffic, it will give you a leg up the organic search engine rankings. This will help to further increase your traffic. Plus, the additional benefit is each of these Web 5.0 properties will rank in their own right and get traffic, some of which will be passed on to your main site.

Web 5.0 sites are an incredible method of getting traffic. If you use them properly and spend the time on them, they can help you get thousands of additional visitors for free!

What is Content Marketing?

What is Content Marketing?

Content marketing can go by a lot of different names such as private media, branded content, customer media and so on, but they are all essentially content marketing. This is probably one of the best ways to make sure your marketing is being truly effective.

One definition of content marketing is a technique of making and distributing valuable and relevant content to bring in a much-defined target audience with the overall objective being the creation of sales. Basically this is a way to reaching out to your customers and potential customers in a way specifically designed to attract them to you and keep them coming back.

Content marketing is all done without overtly trying to sell a product; it is intended to educate and inform the customers. With typical marketing, the goal is to make a sale and the product or service is the main point of the approach. Content marketing is very different from this approach and has proven to be very effective.

The idea of content marketing is to deliver consistent and useful information to the customer. In return, they will reward the company with their business and, over time, their loyalty to the brand. This form of marketing creates a bond between the customer and the company. This bond is a very hard one to break and results in ongoing business over time and a loyal customer.

Traditional marketing is becoming less and less useful as customers are able to skip commercials or change the channel on the TV. Ads in papers and billboards are not interactive and provide no real help to the customer. Pop-ups on the Internet are another way advertisers try to market their products but this can be ineffective as more and more people use their pop-up blocking tools on their browsers to avoid these invasive marketing tactics.

Content marketing breaks the mold completely and as odd as it may seem, the customer is the one who searches out the information they need. Not only do they remember where they found what they needed, they remember who provided useful information as well -and this is where the marketing comes in.

Potential customers will buy from a company they trust and feel has the same interests as they do. This is why providing helpful advice and information is so very important to this marketing strategy. Most of the time, the people reading information on a web page don’t realize they are being marketed to as they read the content.

Recent studies have shown 70-80% of people who were surveyed, felt more comfortable buying something from a company they trust. Content marketing builds trust because the customer begins to look forward to your next content installment and may make decisions based on the information given.