Web technologies are taking the Internet by storm. They have captured the hearts and minds not only of Internet Marketers but of their target markets too.
More and more people are using Web sites to either connect to their friends and family or to create their own hobby or fan sites.
These technologies can be extremely important in your traffic generation strategies because it allows you a method of direct contact with your target market. Done well, web technologies can provide you with thousands of visitors plus a valuable boost in the search engine rankings.
There are hundreds of Web 5.0 sites, with more cropping up every day in more focused niches. These are the sites that are of particular interest to the Internet Marketer as you have a tightly focused niche of people who would be interested in your product or services.
Of course, you can’t just walk into a Web 5.0 site and start promoting your product. Doing this will get yourself shot down in metaphorical flames. Marketers who do this quickly find themselves hounded out of the market.
When you use a web 5.0 site you have to use it like you would a list. You have to establish yourself in the niche as an expert, someone to listen to and who knows what they are talking about. Sometimes this means being yourself, other times you may have a pseudonym.
Whatever the case, you need to spend some time understanding the group and the market so that you can appeal to them in the best way. Be helpful, provide valuable information and you will soon be viewed as an expert.
Once you have established yourself as an authority figure you can easily promote your products and services as people will link your expertise with them. It allows you not only to promote your products but to promote products as an affiliate.
One word of caution is to not spread yourself too thin. Working on a social networking site to establish yourself as an authority can take a lot of your time and if you try to work on too many, you find yourself unable to do enough on any of the sites. Pick just a couple to focus your attention on, one niche site and one general site.
Another web 5.0 sites allow you to create your own websites. Some of these frown on overt commercialism, whereas others are pretty much a free for all.
This type of site is best used to push your product or information site up the search engine rankings.
You create sites on web 5.0 properties using unique content based around your keywords. You then create active links through to your own website. You do some simple promotion of these properties (pinging, social bookmarking etc) to give them some link juice, and then they will work to boost your website in the search engine rankings.
Whilst this doesn’t give you direct traffic, it will give you a leg up the organic search engine rankings. This will help to further increase your traffic. Plus, the additional benefit is each of these Web 5.0 properties will rank in their own right and get traffic, some of which will be passed on to your main site.
Web 5.0 sites are an incredible method of getting traffic. If you use them properly and spend the time on them, they can help you get thousands of additional visitors for free!
Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They forget that one of the most vital parts of SEO is the on-page factors.
These are not complex for you to do and are something that should be fundamental when you create a new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.
The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.
The title tag needs to tell people what your site is about in such a way to entice them into your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.
Next, are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are not massively important to the search engines, as most of them will analyze your site to see what it is really about.
These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche.
The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.
Your meta keywords and description should also be unique for each page within your site.
Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.
On top of this, you can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword.
Using your keyword well within the text of your page and including related keywords around it will also help your site rank.
You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.
By performing some simple on-page SEO optimization you can gain the advantage in the search engines. Remember that not all marketers do this, and this can put you ahead of your competition, which is vital for your profitable success.
Once you have decided to populate your website with great information through content marketing, you need to make sure people are able to find the information. The best way to do this is through Search Engine Optimization. Also known as SEO, this is a way to properly optimize your website for search engines which can bring more hits to your website via your content.
SEO is mainly accomplished using keywords throughout your articles and website. Keywords are specific words picked up by search engines when people are looking for a certain term and the more you use them, the more likely you will be placed near the top of search engine results. There are ways to see how effective your keywords are through specific tools available online.
The first of these is Google keyword analysis. You can run this program on any site you have. This tool will scan your website’s content and list all of the specific keywords contained on the site. It will appear with a rating showing how competitive the particular search is at the current time. This tool is designed to help you discover what keywords on your site are the most commonly searched to find the type of services you offer.
Another tool is called Wordtracker and it does a little more in-depth searching than the Google tool; however, it’s not free. This software works through inputting either your entire site or the individual keywords you want to use. It will then scour the net and deliver the most commonly used variations of your keywords so you know what words to add to your site to increase traffic.
Using keywords based on your website’s content is the key to having SEO be truly effective in bringing more people to you. Using keywords just because they are popular, but are not related to your content won’t bring you any traffic interested in your services or products. You can also add keywords in several ways, other than simply adding them to your content. One of the best uses of keywords is within the titles and subtitles of your pages, as well as the meta-tags of your site.
One trick is called keyword bubbles. They are a collection of your keywords, all of them, in one spot. These bubbles can be placed on every page of your content. This opens up the site to more potential search hits, which will list your site higher up on the search results pages. While bubble keywords are visually appealing and will help with your search engine rankings, the most effective way to use keywords is by including them in relevant content on your page. Bubbles of keywords that don’t relate to useful content won’t keep you in the higher search engine rankings for long.
It may take a little time and effort to get the keywords in place, but once you do, the traffic to your content will increase.
Content Marketing is a type of marketing used to increase sales by creating and delivering high-quality information to potential customers as well as current ones. Content marketing goes hand in hand with another type of marketing called network marketing (or social networking) because more people can be reached by using both together.
With the use of network marketing, you are able to reach out to more people and create more leads. This can also generate more sales over time. By combining the two types of marketing, you are able to reach more people with your valuable and informative content. This will create more interest in your products or services thus increasing sales.
You can generate ongoing leads using both content and network marketing. You can create your content in almost any form imaginable, using articles, videos, audio, e-books, and teleseminars. All of these forms of content can be spread across a massive social networking base using websites such as MySpace, Twitter, and LinkedIn.
Here are some important things to remember when beginning this form of marketing:
Set yourself up as an expert in your industry. When people feel more comfortable coming to you for information they are more likely to listen to your suggestions. They will see you as someone who is giving them loads of useful information and content they can use to solve problems, save time and make money. Over time, they will begin to follow you and want to know more about you and your business, which will lead to sales down the line.
Your prospects or customer base will begin to share what you have taught them. This is called viral marketing. The basic premise involves people becoming so impressed with the information you have shared with them, they then share it with other people. This process goes on repeatedly. In fact, through the Internet, it can go on for years. This is, without a doubt, the best part of content marketing since the information is being shared with no further interaction from you.
It is very important the content you are sharing is valuable and informative. If you are providing people with useless information, no positioning in the world will matter because they won’t feel as if they are being helped in any way.
Generating leads with content marketing is not hard to do. The process just takes a little practice to find the right places to place your content for your target market and the right type of information to share. Once you have some ideas and information, get involved on social networking sites. Join like-minded groups and start contributing tips and tidbits to the group. Don’t go in for the immediate sale or use spam as a selling tactic or this will immediately turn people off.
Start slowly and offer short nuggets of highly informative content and then offer a link to read more. Once people go to your collection of articles, video or audio collections you can really let loose and bring them to you and your products.
Content marketing can go by a lot of different names such as private media, branded content, customer media and so on, but they are all essentially content marketing. This is probably one of the best ways to make sure your marketing is being truly effective.
One definition of content marketing is a technique of making and distributing valuable and relevant content to bring in a much-defined target audience with the overall objective being the creation of sales. Basically this is a way to reaching out to your customers and potential customers in a way specifically designed to attract them to you and keep them coming back.
Content marketing is all done without overtly trying to sell a product; it is intended to educate and inform the customers. With typical marketing, the goal is to make a sale and the product or service is the main point of the approach. Content marketing is very different from this approach and has proven to be very effective.
The idea of content marketing is to deliver consistent and useful information to the customer. In return, they will reward the company with their business and, over time, their loyalty to the brand. This form of marketing creates a bond between the customer and the company. This bond is a very hard one to break and results in ongoing business over time and a loyal customer.
Traditional marketing is becoming less and less useful as customers are able to skip commercials or change the channel on the TV. Ads in papers and billboards are not interactive and provide no real help to the customer. Pop-ups on the Internet are another way advertisers try to market their products but this can be ineffective as more and more people use their pop-up blocking tools on their browsers to avoid these invasive marketing tactics.
Content marketing breaks the mold completely and as odd as it may seem, the customer is the one who searches out the information they need. Not only do they remember where they found what they needed, they remember who provided useful information as well -and this is where the marketing comes in.
Potential customers will buy from a company they trust and feel has the same interests as they do. This is why providing helpful advice and information is so very important to this marketing strategy. Most of the time, the people reading information on a web page don’t realize they are being marketed to as they read the content.
Recent studies have shown 70-80% of people who were surveyed, felt more comfortable buying something from a company they trust. Content marketing builds trust because the customer begins to look forward to your next content installment and may make decisions based on the information given.